approach

8 PETAL APPROACH

My holistic process combines human centered design, strategic planning, brand development and hedonistic sustainability rolled into what I refer to as the “8 Petal Approach”

ECOSYSTEMS THINKING

  • Ecosystems Mapping
  • Business Model Canvas
  • Precedents
  • Mission and Vision

CONTEXT BASED DESIGN

  • Culture/climate receptivity
    • Emphasis on localized impact
  • Opportunities/barriers to actualize
  • Competitive Analysis
    • Market viability

USER EXPERIENCE 

  • Ethnography, field research
  • Empathy
  • 1:1 Interviews
  • Surveys, focus groups
  • Identify all possible customers/clients/users
  • Journey Mapping
  • Behavioral Economics

ORGANIZATIONAL STRUCTURE 

  • Service Design Blueprinting
  • Analyze opportunities/barriers to organizational change/efficiencies, streamline operations
  • Business model evaluation

HEDONISTIC SUSTAINABILITY 

  • Bread & Roses – taking projects/services beyond the utilitarian
  • Importance of play, heart/soul

EARTH-CENTRIC DESIGN

  • Sustainability
  • Biomimicry influence
  • Carbon footprint analysis/consideration
  • Resources & materials consideration

STRATEGIC PLANNING 

  • End-to-End Planning
  • Future Casting, Back Casting
  • Budgets, ROI analysis
  • Tracking, monitoring, reporting, selection of appropriate indicators

STORYTELLING/BRANDING  

  • Story development/ message based on mission
    • Assistance with identifying the “why”
  • Identification of brand values
  • Translation of narrative into brand development