8 PETAL APPROACH
My holistic process combines human centered design, strategic planning, brand development and hedonistic sustainability rolled into what I refer to as the “8 Petal Approach”
ECOSYSTEMS THINKING
- Ecosystems Mapping
- Business Model Canvas
- Precedents
- Mission and Vision
CONTEXT BASED DESIGN
- Culture/climate receptivity
- Emphasis on localized impact
- Opportunities/barriers to actualize
- Competitive Analysis
- Market viability
USER EXPERIENCE
- Ethnography, field research
- Empathy
- 1:1 Interviews
- Surveys, focus groups
- Identify all possible customers/clients/users
- Journey Mapping
- Behavioral Economics
ORGANIZATIONAL STRUCTURE
- Service Design Blueprinting
- Analyze opportunities/barriers to organizational change/efficiencies, streamline operations
- Business model evaluation
HEDONISTIC SUSTAINABILITY
- Bread & Roses – taking projects/services beyond the utilitarian
- Importance of play, heart/soul
EARTH-CENTRIC DESIGN
- Sustainability
- Biomimicry influence
- Carbon footprint analysis/consideration
- Resources & materials consideration
STRATEGIC PLANNING
- End-to-End Planning
- Future Casting, Back Casting
- Budgets, ROI analysis
- Tracking, monitoring, reporting, selection of appropriate indicators
STORYTELLING/BRANDING
- Story development/ message based on mission
- Assistance with identifying the “why”
- Identification of brand values
- Translation of narrative into brand development